Graphic designer Dan Adams is creating the typography and design layout for Mappa. To find the right typeface he looks at the exquisite plaintext and illuminated letters in the Winchester Bible and refers to the idiosyncratic organisation of lettering in the Hereford Mappa Mundi. He selects a typeface called “Aries” created by influential US type designer Frederic Goudy in 1926. Goudy admired medieval hand lettering and the Small Press Movement of the English Arts & Crafts tradition. Goudy designed a number of typefaces that referenced hand lettering from the 12th – 14th centuries. We agree on ‘Aries’ because it has the elegance and upward inflection as the Winchester Bible plaintext and is legible to modern eyes. For the capital letters we go with Dan’s recommendation of Lombardic Capitals, which reflect the style of the Winchester Bible and the Mottisfont Rental.
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